Media - Media manners

Why do brokers need to talk to the press? This may seem like a stupid question, but many companies take a low-profile approach to media relations only to find that, when they do hit the big time, they are unprepared, have no relationships in place and struggle to get their message across.

The media is a useful vehicle for your business. The trade press can not only be used to signal to the wider market what you are doing - helping potential suppliers and joint-venture partners to be aware of

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact

You are currently unable to copy this content. Please contact to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: