Pets mean prizes

In this nation of animal lovers, insurers have recognised, and started to tap into, the huge market that the pet-owning population represents.

However, brokers seem reluctant to include pet insurance in their product portfolio. Is this because the demand is not there for the product - or is it simply that they haven't appreciated the potential business opportunity and long-term earnings this general insurance line can deliver?

UK insurers and retailers alike claim that pet insurance is the

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact

You are currently unable to copy this content. Please contact to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: