Royal and SunAlliance becomes RSA

The previous name and identity was created after the merger of Sun Alliance and The Royal in 1996. RSA has spent the last couple of years reinvigorating its broker business, introducing new concepts such as trading units, targeted propositions and rolling out its underwriter presence regionally.

Given the significant change that the business has gone through RSA believes that the time is now right to refresh its brand. Bridget McIntyre, CEO at RSA UK, commented; "This is much more than just

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact

You are currently unable to copy this content. Please contact to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: