Zurich plans for niche growth in 2008 with broker services redesign

Zurich has revealed its intention to enter new niche product areas and develop long-term broker partnerships in an aggressive 2008 growth strategy.

Following the creation of its single broker division last year - in which propositions are presented to brokers via a single account executive - the insurer confirmed it would be launching portfolio transfers across the board to the broking sector.

Richard Coleman, managing director of broker personal lines at Zurich, said: "In 2007, we spent a

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