UK insurance consumers seeking return to "corner shop" approach


According to a YouGov survey, carried out on behalf of Pegasystems, in the UK, the telephone is the most popular means of communicating with an insurance provider (cited by 42%), with face-to-face the third most popular, at 14%.

However, indicating a growing confidence and willingness to undertake personal transactions online, email was confirmed as the second most popular channel of communication (cited by 22% overall).

Jeremy Payne, senior director of international marketing at Pegasystems

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