Taking the brand out on the road

The news that Norwich Union (NU) has moved into the car-leasingmarket shortly after the launch of its breakdown service will come aslittle surprise to many in the industry.

But it should herald a new era for the sector - and may well be the firstmajor move in a quiet revolution for insurance companies.

Direct insurance operations are now viewed as an integral part of theindustry, when 15 years ago they would have been laughed at as unworkablein a market dominated by brokers in both personal

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: