Getting away with it

Regarding your feature on aggregator websites in the August edition of Insurance Age, I suppose that you have to view the results provided on these sites as similar to the results you get when typing in phrases into your favourite search engine. The search engine looks at its database and displays the top 10, 20 or 50 results based on their algorithm for determining relevancy.

It is extremely unlikely that someone searching for information is going to look beyond the top 20 or 30 results and

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